Sales, ad spend, payments, whatever you check. We pull your numbers out of the tools they're scattered across and put them on one screen that stays current.
If a tool has an API, we can read it. The rest usually has an export.
Ask for won deals by source over the last quarter and the report gets built, saved and shown to you with the steps it took. It reads your records and your ad accounts, so anyone on the team can ask, in plain English.
The twenty-eight in Open pipeline is a link to those twenty-eight deals. When a figure looks wrong, you click it and see the records that made it, instead of asking whoever built the report.